As the head golf instructor at Tell Me More Golf, and in this article, I will share our ultimate guide to Callaway Golf and their Topgolf department. 

After reading this article, you’ll know everything you need to know about all things Callaway, including their most important statistics, markets, history, future, and much, much more. 

Callaway’s (Topgolf Callaway) Statistics

To kick things off, let’s discuss Callaway’s main statistics. 

Callaway Market Share in Golf Equipment

Callaway Golf, known in business as Topgolf Callaway Brands Corporation, is the biggest player in golf equipment. In the US, Callaway has a market share of 35%, which is incredibly impressive.

They’re slightly smaller if you look at the entire world, with a market share of around 25%. 

Callaway’s Best-Selling Products

Callaway’s best-selling products include their cutting-edge drivers, forgiving iron sets, and versatile wedges. 

Examples of models are the new Callaway Paradym driver and woods, as well as the Apex Pro irons, which you’ll find in the golf bags of many of the best players. 

Top Markets and Countries for Callaway 

Callaway’s biggest market is the United States. This is the case as it’s the largest golf market in the world.

After the US, Europe and some parts of Asia are their biggest markets. 

What Pros on Major Tours Play Callaway Gear?

Currently, there are 39 pros on the PGA Tour playing Callaway golf gear. Some notable names include Jon Rahm, Xander Shauffele, and Keegan Bradley. 

How Many Wins Does Callaway Have on Tour This Year?

For the 2023 PGA Tour season, Callaway has over 10 wins. This makes them one of the best performing golf brands on Tour. 

How Much Does Callaway Spend on R&D?

When it comes to R&D, Callaway spends similar amounts to other big golf companies.

They spend over $50 million annually, which is a very large amount, but it’s necessary to keep up with the ever-changing golf equipment market. 

What Is Callaway’s Custom Club Adoption Rate?

Less than 20% of golfers make tweaks to their Callaway gear. This is because most golfers simply buy clubs off the rack. 

How Many People Return Their Callaway Gear?

Most of Callaway’s buyers are pleased with their purchases, which is why less than 10% return their gear. 

What Is Callaway’s Social Media Presence Like?

Callaway has a vast social media presence across all major platforms, including Instagram, Twitter (X), and TikTok. 

They actively engage with their audience and their sponsored golfers, which makes for interesting content. 

Callaway’s Social Media Statistics

On Instagram, Callaway has over 1 million followers. On Twitter (X), they have over 500,000 followers. Callaway is also one of the biggest golf accounts on TikTok, with over 500,000 followers. 

Their socials have grown a lot in recent times, thanks to them spending more time and effort on them. We think their TikTok, in particular, has great potential for significant future growth. 

What Is Callaway’s Growth?

During 2021, Callaway’s revenue doubled thanks to its merger with Topgolf.

During the previous decade, they didn’t grow all that much until 2018-2019 when they increased revenue by over 50%.

Over the previous year, Callaway grew approximately 12%. 

Callaway Revenue

In 2022, Callaway’s total revenue, with Topgolf, was around $4 billion. This makes it the largest grossing golf brand. 

What is the target for Callaway stock?

At the time of writing this article, Callaway’s stock was trading at $13. The average price target set by Wall Street analysts is $25, representing a potential increase of almost 100%. 

How Many Clubs Does Callaway Sell Each Year?

Exactly how many clubs Callaway sells per year is not publicly known, but they sell clubs for over $1 billion annually, meaning that it’s quite a large number.

How Often Does Callaway Update Their Models?

Usually, Callaway updates their models every year. This can, however, differ depending on what other releases there are. 

What Percentage of Callaway’s Sales Are Online?

Callaway sells around half of their golf balls and apparel online. Less than 20% of their clubs are sold online, as most golfers prefer buying them in person. 

What Is the Average Buyer’s Rating of Callaway?

Throughout most Callaway clubs and other equipment, the average rating is very high between 4.5 and 5 out of 5. 

What Impact Does Sponsored Tournaments Have on Callaway?

Sponsored tournaments elevate Callaway’s brand visibility and credibility in golf. They drive product sales, attract professional endorsements, and contribute to the company’s financial growth.

What Percentage of Callaway’s Sales Are Repeat Customers?

Around half of Callaway’s sales are from repeat customers. This is the average in the industry among major brands, but Callaway tends to have slightly lower customer loyalty than Titleist and TaylorMade. 

The History and Evolution of Callaway (Topgolf Callaway)

In this section, we cover the history and evolution of Callaway. 

Callaway’s Founding Date

Callaway Golf was founded on January 30, 1982, by Ely Callaway, and it has since become one of the most prominent names in the golf industry.

Callaway’s Breakthrough Products

• Big Bertha (1991): The original oversized driver that redefined forgiveness and distance.
• Apex Irons (2014): Combining distance and playability with a forged feel.
• Odyssey White Hot Putter (2000): The White Hot insert brought exceptional feel and consistency to putting.

Callaway’s Equipment Evolution

• Great Big Bertha (1995): This iconic driver popularized oversized clubheads, enhancing forgiveness and distance.
• Chrome Soft and Chrome Soft X Golf Balls (2015): Offering a softer feel without sacrificing distance and control, setting a new standard for tour-level performance. Now, the Pro V1 had some serious competition. 
• Rogue Irons (2018): Incorporating tungsten weighting for improved precision and distance control.
• Epic Flash (2019): Utilizing artificial intelligence, it optimized the face design for increased ball speed.
• Paradym Woods (2023): These are their newest woods, and many golfers believe them to be the longest on the market. The previous Mavrik and Rogue ST Max woods were also very successful. 

Key Milestones of Callaway Golf

• 1982: Founded by Ely Callaway.
• 1991: Introduction of Big Bertha driver.
• 1997: Acquisition of Odyssey Golf, a leading putter manufacturer.
• 2003: Acquisition of Top-Flite Golf.
• 2021: Acquisition of Topgolf 

What Does the Callaway Name Come From?

The name “Callaway” is derived from the company’s founder, Ely Callaway. He established the brand and its reputation in golf.

What Are Callaway’s Upcoming Launches?

There is little known about Callaway’s upcoming launches, as they’re recently released a whole range of new gear. 

What Is the Future of Callaway?

The future of Callaway likely involves continued innovation in golf equipment, technology, and expansion into related industries, building on its legacy of performance and leadership in the golf market.

Callaway’s Manufacturing and Assembly (Topgolf Callaway)

Now, it’s time to cover Callaway’s manufacturing and assembly processes. 

Where Is Callaway Gear Made? – Locations of Manufacturing

Callaway has many locations of manufacturing with different factories for different products.

The golf balls are made in Chicopee, Massachusetts. Callaway assembles their clubs in Mexico, but the vast majority of parts are made in Asia. Some say this is a drawback with Callaway, as most other major US brands produce their gear in the States.  

Callaway’s Club Productions Process

This is Callaway’s club productions process when simplified: 

• Design and engineering
• Material sourcing
• Clubhead casting or forging
• Shaft assembly
• Club assembly
• Quality control and testing
• Packaging and distribution

What Materials Does Callaway Use?

Callaway uses various materials in golf club manufacturing, including titanium, carbon steel, stainless steel, graphite, and Tungsten, along with rubber, plastic, and other components.

Where are Callaway clothes made?

Callaway’s clothes are designed in Tokyo, Japan. They are manufactured in a few different parts of Asia, but mainly in China.

New Callaway Driver Release Date

While Callaway hasn’t announced an official release date, we can probably expect new drivers of some sort in February 2024, as that’s one year after Paradym’s release. 

Where does Callaway make their balls?

All Callaway golf balls are made in Chicopee, Massachusetts. This means that they’re American-made. 

When Does Callaway Release New Irons?

If you want new Callaway irons, you will most likely have to wait until Summer 2024. 

When Does Callaway Release New Woods?

Callaway usually releases new woods at the same time as the driver. This means that you can expect new drivers and fairway woods in early 2024. 

Callaway’s Leadership and Management (Topgolf Callaway)

Here, we go over Callaway’s leadership and management. You’ll also learn about the company structure and other business aspects of Callaway. 

Callaway Name Change

Callaway Golf has never and has no intention of changing its name. However, the holding company has changed its name to Topgolf Callaway Brands Company. They did this after the Topgolf acquisition. 

Callaway’s CEO – Background and Vision

The CEO of Callaway is Oliver G. Brewer III, also known as Chip Brewer. When he was made CEO in 2012, he brought extensive industry experience and aimed to drive innovation and global growth in golf equipment. 

Who founded Callaway Golf?

Callaway Golf was founded by Ely Callaway in 1982. Ely founded Callaway to revolutionize the golf industry by creating innovative, high-quality golf equipment that would help golfers improve their performance and enjoyment of the game.

Where Is Callaway’s Headquarters?

Callaway Golf Company’s headquarters is located in Carlsbad, California. It serves as the central hub for the company’s operations, design, and product development.

What Company Owns Topgolf?

Topgolf Callaway Brands Corporation (Callaway) owns Topgolf. This has been the case since Callaway Golf acquired them in 2021. 

How Much Did Topgolf Sell to Callaway?

Callaway bought Topgolf for $2 billion. 

How Many Companies Does Callaway Own?

Callaway owns a wide range of companies, including:

• Topgolf
• Odyssey Golf 
• OGIO
• Toulon Design
• TravisMathew 
• Jack Wolfskin 

Topgolf Callaway Subsidiaries

Here are some of Callaway’s subsidiaries: 

• Topgolf
• Odyssey Golf
• TravisMathew
• Jack Wolfskin
• OGIO
• Toulon Design
• Livescribe

What Does the Callaway Logo Mean?

Nobody knows what the Callaway logo means. It’s likely something that the creator simply liked. The logo is very sleek, which is in line with the rest of Callaway’s aesthetics. 

Who are Callaway Golf/Topgolf’s competitors?

Callaway Golf and Topgolf have various competitors in the golf and entertainment industries. Competitors for Callaway Golf include Titleist, TaylorMade, and Ping. Topgolf competes with similar entertainment venues like Drive Shack and traditional golf courses.

What Differentiates Callaway’s Products from Competitors?

Callaway’s products often differentiate themselves through innovative technology, like their Jailbreak and AI-designed clubs. They prioritize customization with the Callaway Customs program, allowing golfers to personalize their equipment. Their focus on performance, forgiveness, and fitting options gives golfers clubs that feel and perform better. 

However, it’s important to note that many golf products compete by simply being slightly different, meaning that they suit some golfers more than others. This is true for both performance and looks. 

Is Callaway a Public Company?

Callaway is a public company. This means that you can buy stock in the holding company of Callaway, Topgolf, and all their other brands. 

Has Topgolf Ever Been Sued?

Like most large American consumer-facing enterprises, Topgolf has been sued. Topgolf recently settled a case where their opponent argued they incentivize managers to underpay workers. 

Is Topgolf in Debt?

Again, like most companies, Topgolf has debt. Topgolf has over $1 billion in debt, which they’ve used to grow the company and finance the existing operation. 

Is Topgolf Coke or Pepsi?

A few years ago, Topgolf was sponsored by Pepsi. However, now they have a partnership with Coke. 

Callaway’s Demographics and Target Markets (Topgolf Callaway)

In this section, you’ll get a better understanding of Callaway’s demographics and key markets. 

What Is Callaway’s Customer Demographics Like?

Callaway’s customer demographics typically encompass a broad range of golfers, from beginners to experienced players. They cater to both male and female golfers of various ages, but most of their customers are male, since most golfers are male. 

They have a focus on performance and innovation, making their products appealing to golfers looking for equipment of the highest quality.

What Are Callaway’s Targeting Strategies?

Callaway’s targeting strategies involve a multi-faceted approach. They focus on innovation and performance, making high-quality products for golfers seeking improved performance. They also employ marketing and sponsorships in professional golf to build brand credibility. Callaway aims to reach a wide demographic of golf enthusiasts through various channels.

How Does Callaway Engage with Female Golfers?

Callaway engages with female golfers through a variety of initiatives. They offer women-specific Callaway golf clubs and equipment, support female golf professionals, and sponsor women’s golf events. Callaway also uses social media and marketing campaigns to connect with the female golfing community. 

They want to avoid exclusions at all costs, which is why they promote accessibility, inclusivity, and opportunities for women in golf. 

Is Topgolf Callaway an International Company? – Their Global Presence

Topgolf, a golf entertainment company, has a global presence, with locations in several countries, including the United States, the United Kingdom, Australia, and others. 

Callaway Golf is even more international, as they sell clubs in virtually all golf-playing countries. 

Professional Endorsements – What Pros Play Callaway? (Topgolf Callaway)

Here, you can read about Callaway’s professional endorsements. 

How Many Pros Are Sponsored by Callaway?

On the PGA Tour, 39 pros are sponsored by Callaway. There are a lot of pros on other tours, such as the DP World Tour, that are also sponsored by Callaway. 

Is Callaway’s Endorsement Strategy Effective?

Callaway’s endorsement strategy has been effective. They’ve signed top golfers, like Jon Rahm, and have seen strong growth in market share and revenue. Their partnerships have enhanced brand visibility and trust among consumers, contributing to their success in the golf industry.

How Do You Get Sponsored by Callaway?

To get sponsored by Callaway, you need to establish yourself as a professional or skilled golfer with a notable presence in the golfing community. This typically includes a strong performance record in tournaments, a significant social media following, and a positive reputation. 

You can then reach out to Callaway or their representatives to express your interest and showcase your value as a brand ambassador. Building relationships within the golf industry and demonstrating a commitment to promoting their products can also increase your chances of sponsorship. 

References

1. Statista. “Revenue of Callaway since 2005.” 2023, https://www.statista.com/statistics/200389/revenue-of-callaway-since-2005/.
2. Statista. “Revenue by Product of Callaway Golf.” 2023, https://www.statista.com/statistics/223809/revenue-by-product-of-callaway-golf/.
3. Zippia. “Callaway Golf Company Careers.” https://www.zippia.com/callaway-golf-company-careers-1938/demographics/.
4. Topgolf Callaway Brands. “About Us.” https://www.topgolfcallawaybrands.com/about-us.
5. Reference for Business. “Callaway Golf Company.” https://www.referenceforbusiness.com/history2/88/Callaway-Golf-Company.html.
6. Golf.com. “Search Results for Callaway.” https://golf.com/search/callaway/.
7. Golf Digest. “Search Results for Callaway.” https://www.golfdigest.com/search/callaway-.
8. PGA Club Tracker. “Callaway Tour Players.” https://www.pgaclubtracker.com/brands/callaway-tour-players.

Conclusion: 

In this article, we’ve discussed everything you need to know about Callaway, and hopefully, you now know more about one of the greatest golf equipment manufacturers out there. 

We think Callaway has a bright future ahead of them, as they’ve continued to innovate throughout all parts of golf equipment. They’ve also made a successful series of acquisitions, including Topgolf, which are bound to help them even more.